On page 730 we find this:
In 1919 a quartet of brave conspirators met to form the Supreme Pictures Corporation to rehabilitate the status of the serial with a master effort in mystery and detective story thrills. It was to be a million dollar corporation, etc. In electing officers they decided to leave the presidency to the toss of a coin.
Louis Grossman, the business man of the party, flipped a quarter in the air. It struck the desk and rolled off on the floor.
Then the august directors of that million dollar corporation spent a half hour on hands and knees searching for the missing twenty-five cents.
The baffled searching party included John W. Grey, mystery scenario writer, Arthur B. Reeve, author of complex detective tales, and--Harry Houdini.
The corporation has faded and the quarter is still missing.
What Ramsaye calls the Supreme Pictures Corporation was eventually christened Octagon Films, and I can't help but see this comedic incident as a serious omen. Houdini not only had to sue the company for his share of the profits from their one serial, The Master Mystery, he ended up losing a great deal of his personal fortune in various motion picture ventures.
The coin was trying to tell you something, Harry.