Monday, June 10, 2024

"Houdini" works magic for Eminem

Like Dua Lipa before him, conjuring the name Houdini has worked magic for Eminem, with his new single, "Houdini," topping the U.S. and UK charts. The following comes from Billboard.

The song’s impact has been similarly instantaneous, both in terms of its own consumption and in its lifting of associated cuts. “Houdini” has already racked up over 30 million official on-demand U.S. streams through Wednesday (June 3), according to early reports from Luminate, while also selling over 36,000 copies – both tremendous four-day numbers for any artist in 2024, let alone one twice the age of many contemporary superstars. The song has also elevated the rest of Eminem’s discography, with his non-”Houdini” catalog notching nearly 46 million streams combined over those four days, a 38% rise from the equivalent period the prior week. (A big part of that gain comes from 2002’s “Without Me,” whose iconic “Guess who’s back, back again” intro “Houdini” resurrects, and which is up 56% to over 3.1 million streams for those four days.)

Of course, Steve Miller is eating off the “Houdini” success as well: The Rock and Roll Hall of Famer’s eponymous band’s biggest Hot 100 hit more than doubled its streams over the same period, up 101% to 613,000. And yes, even that other recent hit of the same title is getting some spillover from the deluge: Dua Lipa’s “Houdini” was up 8% in streams over that period, to just over 2 million.

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