Houdini’s Magic Shop is slated to take over as a private operator of the retail outlet when it re-opens in about a month, but it will keep the same Main Street Magic Shop name, Disney announced this week.
The shop closed Sunday so the store could be remodeled for Houdini’s takeover.
But even before it closed, the shop had lost its magic. Only generic Disney merchandise sat on the shelves in recent months, blogger Sally French reported.
Magic shops have a long tradition in Disneyland.
The first one — Merlin’s Magic Shop — opened near the Sleeping Beauty Castle on the park’s first day in 1955. The Main Street Magic Shop opened two years later. After Merlin’s closed in 1983, the Main Street location remained. Actor Steve Martin got his start at Merlin’s and briefly worked at the Main Street shop.
While Disneyland has run the Main Street shop since 1965, it was previously run by an outside operator.
Houdini’s was selected because of its strong reputation and the fact that it holds rights to key magic tricks, said David Gill, a Disneyland spokesman. Plus, Houdini’s will employ certified magicians to do tricks for guests inside the shop.
Houdini’s has run shops since 1983 and has locations in 10 spots, including a kiosk at Downtown Disney.
“I’ve had a passion for magic since I was a young boy. I am thrilled to be able to share my enthusiasm with Disney guests from around the globe,” said founder Geno Munari in a prepared statement.
The magic shop employees were moved to other stores during the remodeling.
by Sarah Tully, Orange County Register
- Houdini's Movies
- Les merveilleux exploits de Houdini à Paris (1909)
- The Master Mystery (1918)
- The Grim Game (1919)
- Terror Island (1920)
- The Man From Beyond (1922)
- Haldane of the Secret Service (1923)
- Velvet Fingers (1925-26)
- Medium Well Done (1937)
- Religious Racketeers (1938)
- Houdini Picture Corp.
- Film Developing Corp.
- Filming locations
- Unmade Movies
- Deconstructing Houdini '53
- Beatrice Houdini
- Theo Hardeen
- Cecelia Weiss
- Mayer Samuel Weiss
- Jim Collins
- Franz Kukol
- Martin Beck
- Sir Arthur Conan Doyle
- J. Gordon Whitehead
- Edward Saint
- Jacob Hyman
- Leopold Weiss
- Carrie Gladys Weiss
- Bernard M.L. Ernst
- Charmian London
- Jess Willard
- H.P. Lovecraft
- Sherlock Holmes
- Other magicians
- Full Bibliography
- By Houdini
- For Kids
- Wild About Harry Bookshelf
- Houdini His Life Story (1928)
- Houdini The Man Who Walked Through Walls (1959)
- Houdini The Untold Story (1969)
- The Life and Many Deaths of Harry Houdini (1993)
- Houdini!!! The Career of Ehrich Weiss (1997)
- The Secret Life of Houdini (2006)
- The Metamorphosis: The Apprenticeship of Harry Houdini (2012)
- The Witch of Lime Street (2015)
- The Life and Afterlife of Harry Houdini (2019)