This ad appeared in the Boston Globe during Houdini's appearance in that city in March 1906. Houdini always went over big in Boston, and this ad really speaks to that. I don't know if Houdini had anything to do with it, but I'm sure he was happy with the free publicity, despite being a non-drinker. Cheers!
Boston Globe, March 31, 1906.
Below are some more examples of Houdini (and Bess) in advertising.