Here's a publicity stunt worthy of Houdini. To promote the availability of The Secret Adventures of Houdini at Forbidden Planet in NYC, artist Sean Von Gorman will be handcuffed to a traffic light directly outside the store until every copy is sold out! The event will take place tomorrow, February 29, starting at 1pm.
Says Sean, "As of right now weather reports are saying its going to rain at about 4pm tomorrow. So the challenge is now can we sell every copy in 3 hours so I can escape being completely soaked!"
Those not in the area can order the book from Forbidden Planet online and it will count towards the total needed to release Sean. Copies sold on line or pre-ordered before Wednesday will be signed by Sean.
You can read more about the event at The Secret Adventures of Houdini blog. Sean will also be live Tweeting the event at @VonGormanArt.
Forbidden Planet is located at 840 Broadway, New York, NY 10003.
Good luck, Sean!
UPDATE: Sean Von Gorman pulls off his NYC publicity stunt
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editor : missing the word "until"
ReplyDeleteThank you.
DeleteLooks like Neil Gaiman @neilhimself tweeted this story. Crazy explosion of hits!
ReplyDelete"Madness! @VonGormanArt does a NY Publicity Stunt that's, er, a proper old-fashioned publicity stunt. j.mp/ykZGTe"